We have innovated a growing set of unique functionalities that can be applied to textiles and garments. Our approach is to use pure elements from nature as a foundation for our solutions. We amplify textiles with natural magic.
Coveross® Cupla is a new laundry-washing process for adding functionalities to clothing and other textile products to make them last longer. With the Coveross® Cupla process, we can extend the lifetime of original textile products by maintaining their quality and adding new useful functionalities. We’re looking for partners to raise the world’s clothing sustainability to all new heights.
Learn moreCoveross® Cupla is a new laundry-washing process for adding functionalities to clothing and other textile products to make them last longer. With the Coveross® Cupla process, we can extend the lifetime of original textile products by maintaining their quality and adding new useful functionalities. We’re looking for partners to raise the world’s clothing sustainability to all new heights.
Learn moreAccording to Business Insider, fashion production comprises 10% of total global carbon emissions, as much as the European Union in total.
Coveross® technology is originally about adding functional properties to garments and textiles to make them last longer. Since 2016 there has been a commercialized process for making Coveross® fabrics on a factory scale – Now we’re ready to implement the Coveross® process to be used within existing washing machine technologies. This innovation takes our process from a linear factory-based value chain to a local circular model.
Coveross® Cupla:
keypoints
- Process uses proprietary Coveross® technology and functional agents designed for sustainable textiles: PoC passed in Japan, and pilots with local textile companies are ongoing.
- Functional washing can be used several times for the same product, and its functional properties can be changed, e.g., from UV-protective jacket to water-repellent jacket.
- Process is designed to be used locally by brands, textile retailers, and laundries, perhaps in the future, even by households.
- Process uses 90% less water than conventional clothes washing and 50% fewer chemicals than currently used methods for fashion.
The target is to create a new scalable circular clothing and textiles business, which can be easily expanded with partnerships in different markets using the same Coveross® Cupla process.
Benefits of Coveross® Cupla
SUSTAINABILITY
- Longer lifetime
- Less energy, chemicals and water
- Lower carbon footprint of the product
BUSINESSES
- Cupla washing as a new local business model
- More profit by prolonging the product lifespan
- Sustainable brand image improved
CONSUMERS
- Less consumption by using purchased clothing in fit for longer time
- Personalization with new functionalities for different usage purposes
- Support local businesses while promoting sustainable lifestyle
We are looking for Investors and Strategic partners to transform Coveross® Cupla from PoC to a scalable Product-as-Service model.
We have millions and millions of potential customers, but first, we need partners to make Coveross® Cupla platform ready during 2023-25.
At the same time, we can gradually launch new Cupla service points in selected markets and segments and start earning Return-on-Investment.
Target by 2025 with Cupla 2.0
Current status 2022 of Coveross Cupla 1.0 and what it consists of:
With this setup, 1.0 PoC is already running in Japan and starting in Finland in Q1 2023
Making textiles and garments sustainable, smart and comfortably functional.
We have innovated a growing set of unique functionalities that can be applied to textiles and garments. Our approach is to use pure elements from nature as a foundation for our solutions. We amplify textiles with natural magic.