World’s first actual Green­washer

Coveross® Cupla is a new laundry-washing process for adding functionalities to clothing and other textile products to make them last longer. With the Coveross® Cupla process, we can extend the lifetime of original textile products by maintaining their quality and adding new useful functionalities. We’re looking for partners to raise the world’s clothing sustainability to all new heights.

Learn more

World’s first actual Green­washer

Coveross® Cupla is a new laundry-washing process for adding functionalities to clothing and other textile products to make them last longer. With the Coveross® Cupla process, we can extend the lifetime of original textile products by maintaining their quality and adding new useful functionalities. We’re looking for partners to raise the world’s clothing sustainability to all new heights.

Learn more

More life!

Coveross® Cupla:
A washing machine to solve the world’s textile waste problem

According to Business Insider, fashion production comprises 10% of total global carbon emissions, as much as the European Union in total. 

Coveross® technology is originally about adding functional properties to garments and textiles to make them last longer. Since 2016 there has been a commercialized process for making Coveross® fabrics on a factory scale – Now we’re ready to implement the Coveross® process to be used within existing washing machine technologies. This innovation takes our process from a linear factory-based value chain to a local circular model.

Already innovating with

Coveross® Cupla:
keypoints

  1. Process uses proprietary Coveross® technology and functional agents designed for sustainable textiles: PoC passed in Japan, and pilots with local textile companies are ongoing. 
  2. Functional washing can be used several times for the same product, and its functional properties can be changed, e.g., from UV-protective jacket to water-repellent jacket. 
  3. Process is designed to be used locally by brands, textile retailers, and laundries, perhaps in the future, even by households.
  4. Process uses 90% less water than conventional clothes washing and 50% fewer chemicals than currently used methods for fashion.

The target is to create a new scalable circular clothing and textiles business, which can be easily expanded with partnerships in different markets using the same Coveross® Cupla process.

Benefits of Coveross® Cupla

 

SUSTAINABILITY
  • Longer lifetime
  • Less energy, chemicals and water
  • Lower carbon footprint of the product

BUSINESSES
  • Cupla washing as a new local business model
  • More profit by prolonging the product lifespan
  • Sustainable brand image improved

CONSUMERS
  • Less consumption by using purchased clothing in fit for longer time
  • Personalization with new functionalities for different usage purposes
  • Support local businesses while promoting sustainable lifestyle

Applicable to

 

Clothing
  • Fashion
  • Home-wear
  • Business-wear
  • Sports
  • Outdoor
  • Workwear
  • Socks and underwear
  • Shoes, bags and hats
  • Home textiles and bed linen

 

Materials
  • Cotton
  • Polyester
  • Nylon
  • Linen
  • Blends, like Cotton-Polyester etc.
  • Tencel/Lyocell and similar
  • Cellulose based material

Our goal is to create a new scalable circular service for brands, secondhand, workwear, and consumers.

Business objectives

  • We aim to launch a new circular textiles business that can be expanded rapidly to several markets.
  • With digital services, we aim to create a network for operating Coveross Cupla services in thousands of service points globally.
  • We want to design a new sustainable and functional laundry business with shared development efforts and maintenance.
  • With our solutions, people can build new employment in local communities with small investment needs.
  • Overall, we want to promote a sustainable lifestyle and reduce the carbon burden of the fashion and textile industry.

Project goals

We are looking for Investors and Strategic partners to transform Coveross® Cupla from PoC to a scalable Product-as-Service model. 

 We have millions and millions of potential customers, but first, we need partners to make Coveross® Cupla platform ready during 2023-25.

At the same time, we can gradually launch new Cupla service points in selected markets and segments and start earning Return-on-Investment.

Investment purpose:

 

  • Cupla 1.0 development to a New Cupla 2.0 with larger scale commercialization
  • Funnel investment to Coveross Oy in Finland to lead Coveross business
  • Reorganize Coveross Oy according to the investment plan to execute the growth plan

 

Target by 2025 with Cupla 2.0

  • New 2.0 integrated hardware with digital control panel and automation (3.-5.)
  • Automation of Coveross chemical agents management
  • Automation of recipes management into Cupla 2.0
  • Coveross online service for Cupla partners for maintenance and agents orders and reporting

Investment target: MEUR 2.5 for 2023-25

 

Current status 2022 of Coveross Cupla 1.0 and what it consists of:

  • Hardware: washing machine and related equipment 
  • Proprietary Coveross chemical agents for functional washing (over 20 different)
  • Proprietary recipes for functional washing

 With this setup, 1.0 PoC is already running in Japan and starting in Finland in Q1 2023

Interested?

Let’s talk
natural magic for all

Making textiles and garments sustainable, smart and comfortably functional.

We have innovated a growing set of unique functionalities that can be applied to textiles and garments. Our approach is to use pure elements from nature as a foundation for our solutions. We amplify textiles with natural magic.

Discover the possibilities
Anti-virusAnti-virus
Anti-bacterialAnti-bacterial
Anti-mosquitoAnti-mosquito
Anti-pollenAnti-pollen
Anti-fungalAnti-fungal
Water repellenceWater repellence
ElectrostaticElectrostatic
UV protectionUV protection
CoolingCooling
WarmingWarming
Circulation boostCirculation boost
Quick absorptionQuick absorption
Eco wash cycleEco wash cycle
OpaqueOpaque
Anti-pillingAnti-pilling
DeodorizingDeodorizing
Stain preventionStain prevention
Self-cleaningSelf-cleaning
Skin moisturizingSkin moisturizing
Quick dryQuick dry
Anti-virusAnti-virus
Anti-bacterialAnti-bacterial
Anti-mosquitoAnti-mosquito
Anti-pollenAnti-pollen
Anti-fungalAnti-fungal
Water repellenceWater repellence
ElectrostaticElectrostatic
UV protectionUV protection
CoolingCooling
WarmingWarming
Circulation boostCirculation boost
Quick absorptionQuick absorption
Eco wash cycleEco wash cycle
OpaqueOpaque
Anti-pillingAnti-pilling
DeodorizingDeodorizing
Stain preventionStain prevention
Self-cleaningSelf-cleaning
Skin moisturizingSkin moisturizing
Quick dryQuick dry
Anti-virusAnti-virus
Anti-bacterialAnti-bacterial
Anti-mosquitoAnti-mosquito
Anti-pollenAnti-pollen
Anti-fungalAnti-fungal
Water repellenceWater repellence
ElectrostaticElectrostatic
UV protectionUV protection
CoolingCooling
WarmingWarming
Circulation boostCirculation boost
Quick absorptionQuick absorption
Eco wash cycleEco wash cycle
OpaqueOpaque
Anti-pillingAnti-pilling
DeodorizingDeodorizing
Stain preventionStain prevention
Self-cleaningSelf-cleaning
Skin moisturizingSkin moisturizing
Quick dryQuick dry
Anti-virusAnti-virus
Anti-bacterialAnti-bacterial
Anti-mosquitoAnti-mosquito
Anti-pollenAnti-pollen
Anti-fungalAnti-fungal
Water repellenceWater repellence
ElectrostaticElectrostatic
UV protectionUV protection
CoolingCooling
WarmingWarming
Circulation boostCirculation boost
Quick absorptionQuick absorption
Eco wash cycleEco wash cycle
OpaqueOpaque
Anti-pillingAnti-pilling
DeodorizingDeodorizing
Stain preventionStain prevention
Self-cleaningSelf-cleaning
Skin moisturizingSkin moisturizing
Quick dryQuick dry
Anti-virusAnti-virus
Anti-bacterialAnti-bacterial
Anti-mosquitoAnti-mosquito
Anti-pollenAnti-pollen
Anti-fungalAnti-fungal
Water repellenceWater repellence
ElectrostaticElectrostatic
UV protectionUV protection
CoolingCooling
WarmingWarming
Circulation boostCirculation boost
Quick absorptionQuick absorption
Eco wash cycleEco wash cycle
OpaqueOpaque
Anti-pillingAnti-pilling
DeodorizingDeodorizing
Stain preventionStain prevention
Self-cleaningSelf-cleaning
Skin moisturizingSkin moisturizing
Quick dryQuick dry
Anti-virusAnti-virus
Anti-bacterialAnti-bacterial
Anti-mosquitoAnti-mosquito
Anti-pollenAnti-pollen
Anti-fungalAnti-fungal
Water repellenceWater repellence
ElectrostaticElectrostatic
UV protectionUV protection
CoolingCooling
WarmingWarming
Circulation boostCirculation boost
Quick absorptionQuick absorption
Eco wash cycleEco wash cycle
OpaqueOpaque
Anti-pillingAnti-pilling
DeodorizingDeodorizing
Stain preventionStain prevention
Self-cleaningSelf-cleaning
Skin moisturizingSkin moisturizing
Quick dryQuick dry

Should we join forces? Naturally.

Mr. Moto Suzuki
Co-founder, CEO
Mr. Jarkko Jussila
Co-founder
Ms. Yoko Yasuda
Ext-project coordinator